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Nike in collaboration with LeBron James has developed an off-court clothing line featuring a very royal looking lion logo designed to pay homage to LeBron’s “heart of a lion.”


“Game after game. LeBron James’ heart stays strong. The two-time NBA MVP has seen his fair share of battles. He’s done his time on the hardwood. In the gym. And around the neighborhood. With every victory the beast within grows stronger. More determined. Fearless. Always on.”

Nike in collaboration with LeBron James has developed an off-court clothing line featuring a very royal looking lion logo designed to pay homage to LeBron’s “heart of a lion.”

“Game after game. LeBron James’ heart stays strong. The two-time NBA MVP has seen his fair share of battles. He’s done his time on the hardwood. In the gym. And around the neighborhood. With every victory the beast within grows stronger. More determined. Fearless. Always on.”

The Nike Mag’s have finally hit ebay’s Interweb shelves and Nike has dropped another incredible ad in tribute to the Back To The Future trilogy. The ad features original stars Christopher Lloyd (Doc), Donald Fullilove (Goldie), and features Kevin Durant and Bill Hader of SNL fame. Oh, and it’s hilarious.

All proceeds of the 1,500 shoes on ebay for special auction benefit the Michael J Fox Foundation.

Great Scott! They’re finally here! The new Nike MAG “McFly” sneakers, launched today in Los Angeles. Proceeds from the sale of the MAG go directly towards Mr. Fox’s Parkinson’s research foundation. Win win.

Update: Nike’s official media statement about the MAG. 1500 pairs will be auctioned off on eBay starting tonight at 8:30pm PST till September 18th (150 pairs a day).

If anyone needs us over the next three days we’ll be pretending we’re in Xuhui, Shanghai, China for the Nike Festival of Sports.

“Considered to be the most comprehensive sporting event in China since the 2008 Summer Olympic in Beijing, the Nike Festival of Sports is the embodiment of tenet set by Nike co-founder Bill Bowerman, “If you have a body, you are an athlete”. In this celebration of athletes and athleticism across the board, spectators are asked to participate in a number of venues, each sponsored by divisions like Nike Soccer, Nike Running, Nike Women, Nike Tennis, and even Nike Mixed Martial Arts. And for those not wanting to break a sweat, they can become audience members to see star athletes like LeBron James, Amare Stoudemire, Kyrie Irving, along with players from both Duke and Georgetown Universities, and local U19, U22, U25 basketball teams in action…”